Upinder SinghCurious Mentor & Think Tank

areas of expertise
  • Value Proposition & Differentiation
  • Marketing Strategy
  • Go-to-Market Strategy
  • Communication Strategy
  • Customer Value Optimization
  • Growth Strategy
  • Mentoring of Startup Entrepreneurs
  • Mentoring of Marketers
  • Working along with 43 startups, 28 mid size companies & 32 international brands.
  • Competitive Marketing Strategy, IIM – Bangalore, India
  • Branding & Brand Marketing, IIM – Indore, India
  • MBA, IILM Institute for Higher Education, Lodi Colony, Delhi
  • Electrical Engineering (Diploma), GNEP , Ludhiana, India
  • Export & Import Management, FTDC, New Delhi, India

With over 20 years of experience in entrepreneurship, management, business planning, market analysis, Information Technology , operations, and decision analysis, Upinder has the breadth and depth of experience needed to quickly understand entrepreneurs’ businesses and craft the most suitable solutions.

Aaretch comes up with customized solutions, as per our strengths and stage of growth, that are actually implementable. That is their strength compared to other consulting companies.

Before founding Aaretch Marketing in mid 2011, Upinder has worked as Head Marketing with Information Technology companies in India. Previously, Upinder held various management positions in Bangalore, New Delhi and Chandigarh at various Technology Companies and Marketing agencies, most recently as Head Marketing in Novatium of Ericsson Group, focusing on Marketing and Business Development.


contact details

New Delhi, India

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how can we help you?

Contact us for any help required in initial and growth stage of your venture pertaining to solutions as spelled out in home page, or submit a business inquiry online.

Aaretch Consulting Team helped me formed my idea into a marketable product by helping me at various stages of Product Development, Initial Customer interest and Manufacturing Vendor FInalisation.

Kirit Goyal
Director & Chief Executive Officer, Clean Water Generator Pvt Ltd

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